Radisson to Launch Radisson Individuals Retreats Brand for Indian Hotel Market


Radisson to Launch Radisson Individuals Retreats Brand for Indian Hotel Market

Radisson Hotel Group is doubling its portfolio in the country and launching a new lifestyle brand extension, Radisson Individuals Retreats, specifically designed for the Indian market.


Radisson Hotel Group;

Radisson Hotel Group is doubling its portfolio in the country and launching a new lifestyle brand extension, Radisson Individuals Retreats, specifically designed for the Indian market.

Radisson Hotel Group continues to focus on the market as part of its Asia-Pacific growth strategy. The group has unveiled plans to more than double its Indian footprint, with 148 hotels and resorts to be added by 2025. These will add to the more than 140 properties Radisson Hotel Group currently has in operation or under development. in all the countries.

As part of this strategy, Radisson Hotel Group has unveiled Radisson Individuals Retreats, a collection of upscale and luxury lifestyle retreats, which will offer exclusive experiences. From soothing spas and wellness sanctuaries to cultural activities and action-packed adventures, these free-spirited retreats will allow travelers to find their ultimate escape, in tune with the authentic essence of their region. Each retirement property will be in unique leisure destinations including Goa, Kashmir, Coorg and Kabini, or in offbeat locations such as the mountain ranges of Himachal Pradesh or Uttarakhand, the hills of Karnataka or the historic lands of Rajasthan.

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The past few years have seen significant shifts in consumer behavior as increasing numbers of people seek out meaningful encounters and activities. According to a recent survey, 50% of potential travelers to India would rather relax and rejuvenate in nature than visit a city, and 85% of respondents said they would like to stay in a unique accommodation.

For guests, Radisson Individuals Retreats will provide unique experiential stays steeped in meaningful activity and encounters while ensuring the high standards of quality and “Yes I Can!” service that guests expect from the Radisson Hotel Group. For owners of independent hotels and small chains, this new brand extension will allow them to maintain their distinct identity, while benefiting from a global distribution network, cutting-edge technology, sales and marketing support. , professional training and access to Radisson Rewards, the global rewards program that provides unique and memorable moments to nearly 10 million members worldwide.

“We are delighted to announce our continued expansion into India and the launch of Radisson Individuals Retreats. We are fully committed to delivering more exceptional experiences to our domestic and international guests in all parts of the country, from major Tier 1 cities to Our announcement today represents another milestone on our journey to become the hotel provider of choice for Indian guests and developers,” said Zubin Saxena, Managing Director and Vice President of Operations, South Asia , Radisson Hotel Group.

“Radisson Individuals Retreats exemplifies the future of hospitality, where stays are authentic, sustainable and deliver experiences that reflect the essence of their destination. This makes it a great addition to the Radisson Hotel Group portfolio in India. also highlight the underlying strength and trust in our brands, which we have worked diligently to build and maintain for many years. We look forward to ushering in an exciting new era of mutual prosperity in India,” said Katerina Giannouka, President, Asia-Pacific, Radisson Hotel Group.

Radisson Individuals Retreats is an extension of Radisson Individuals, the soft brand concept that debuted in South Asia in 2021. Currently, Radisson Hotel Group operates 106 hotels and resorts in India, spanning 7 of its leading brands of the sector in all regions of the country.

Christina A. Kroll